SamCart is the very first e-commerce platform constructed specifically for direct-to-consumer brands. How Do I Track Samcart Purchases With Google Analytics
Samcart is a software that assists you sell digital products. It was produced by Brian Casel, a digital online marketer and software application developer that wished to help other digital online marketers with sales and payments.
Casel established several different software packages in the last 2 years, however Samcart is the one he is most happy with. It is his most substantial accomplishment and his preferred.
SamCart’s mission is to empower business owners and brands with the tools they require to succeed.
Is SamCart Right For Me?
Are you trying to find a brand-new shopping cart but don’t know what’s out there?
SamCart is a fantastic shopping cart, however you need to be sure it’s right for your needs. Knowing what features you require and which ones you don’t will assist you decide which shopping cart is best for you.
If you have a service, membership, physical product, digital product, or subscription, you might take advantage of SamCart.
The platform is optimized to increase conversions and increase the lifetime worth of each client.How Do I Track Samcart Purchases With Google Analytics
SamCart has all the basic features you would want in a shopping cart.
In this area, I have actually fired up SamCart, and we’ll cover the basic features of the Launch and Grow plans (strategies that will be explained in the upcoming section on prices).
Along the way, I’ll share my experience with SamCart, what I liked and didn’t like, and how some of the features compare to its main rival, ThriveCart.
In the next area, we’ll go over advanced SamCart features.How Do I Track Samcart Purchases With Google Analytics
Among the first things this shopping cart will let you do when you begin is set up your payment gateway with Stripe (for charge card purchases) or PayPal.
Stripe and PayPal are admittedly two of the most popular online payment processors.
SamCart supports Apple Pay and Google Pay!
SamCart incorporates NOT with the list below payment options:
Cryptocurrency (like Bitcoin).
This confused me a bit because ThriveCart (which is thought about SamCart’s main rival) provides Authorize.net and Braintree for charge card processing. And it’s only been around for a couple of years.
Let’s discuss the kinds of payment choices readily available.
With SamCart, you can set up listings with the list below payment methods and choices:How Do I Track Samcart Purchases With Google Analytics
One-time single price offers.
Payment plans (aka Split-Pay).
Payment processing without processing fee.
Payment structure: controllable billing frequency for payment plans and subscriptions (weekly, monthly, quarterly, every year, and custom ).
Choice of 8 currencies.
Quantity Limitations & shipping options.
Free SSL Certificate.
Test payments: Be sure to use SamCart’s test payments function (aka sandbox mode) on checkout pages before launching your brand-new product.
SamCart is a little different from ThriveCart and its other rivals because of its detailed payment structure item flexibility. They also have granular billing frequency settings for payments.
High Converting Checkout Templates
Your checkout process need to be to reduce bounce rates and enhance conversions.
Templates are an exceptionally effective tool, specifically if you’re starting. They permit you to get more of the essentials while finding out what works and what does not.
Nevertheless, most digital companies don’t begin with a complete suite of sales and marketing tools. So, where do you start? Fortunately is that Samcart provides a wide variety of design templates for free.
This includes the one-page funnel (a marketing method made famous by Brian Moran). In addition to the embeddable and pop-up checkout pages.
With these many options for creating one-page funnels and checkout page templates, it’s easy for SamCart consumers to begin filling out their product information.
As for design template modification, you can customize numerous checkout page elements with a couple of constraints. SamCart’s checkout styles can be customized in the following ways:
Specify Your Colors
Company logo Upload
Fields (Billing Address, Shipping Address, Email address, Postal code, Quantity )
Guarantee Title & Text
Bullet Points Title, Bullet Points & Image
Terms & Conditions Checkbox
Terms & Conditions URL
SamCart has a quite old-fashioned method of tailoring the checkout cart. You don’t get to see the changes you make to the checkout creates aesthetically.
Instead of configuring your personalization settings on SamCart’s dashboard, you can see how your checkout page will look by clicking the preview button.
Samcart Drag & Drop Editor
SamCart has a good drag and drop editor (most SamCart analyses don’t mention this).
Up until now, this is a game-changer as few shopping carts offer this level of design for checkout pages. You will be able to customize your landing pages across your sales funnel fully.
A great online shopping cart need to have the capability to run A/B tests. When you know which shopping cart variation works best through testing, you can start to increase conversions gradually.
The setup process for developing SamCart split tests is extremely basic in the Advanced Settings tab. You will be asked for the name of the brand-new variation. As soon as this is set, you can click the variation you want to edit the settings for.
You will see which variation you are editing when the screen revitalizes rapidly and takes you to the Product Details tab (you will see a difference in the URL of your test variation).
Order Bumps, Upsells & Coupons
SamCart’s value proposal is that their shopping cart software application makes it easy for you to maximize earnings and increase consumer life time value.
In this section, we check out how SamCart’s features help people make the most of every sale.
Let’s start with bump offers (usable for digital or physical items). In my experience, the conversion rate for these quick deals is high!
The setup process for adding a bump offer to your checkout page is on the Upsells tab. Keep in mind that to include an offer, you should have an existing item in your account.
When a bump deal is included, it acquires the price of the new item.
I see this as a small drawback because there is an extra action if you need to adjust the price of the item you want to utilize as a bump deal.
Either way, SamCart makes their bumps look unique!
The setup process for SamCart upsells is handled in a different area of the dashboard (sigh) however acts likewise to bump offers. You will establish the one-click upsells in the upsells control panel.
Think about the upsell control panel as a location for upsell items. Here you can personalize your upsell pages to your taste and associate them with the main product.How Do I Track Samcart Purchases With Google Analytics
Customization includes upsell texts, placing videos, and everything you would anticipate from a basic upsell page.How Do I Track Samcart Purchases With Google Analytics
Comparable to bump deals, upsells handle the pricing of the original product.
This could be a little bit of aggravation if you’re running a promo in your funnel.
Because then you would have to replicate the original upsell page( s) and configure a various funnel .
Lastly, let’s speak about coupons and discounts! You can produce coupons within the same product dashboard (yay). All you need to do is turn on the “Permit Coupons” toggle and click the + Add Coupon button.
When you have actually picked your coupon code, you can also set the following:
Coupon Period (applied once or recurring).
Coupon type (percentage or Flat Rate).
Coupon Discount Amount.
After these settings have been set up, you will be triggered to use them to a product. Setting up discount codes with SamCart is simple, and you can set up numerous codes!
One of the first things you’ll want to integrate an online shopping cart with is your e-mail marketing autoresponder. Whenever you make a sale, SamCart will immediately include the client to your email list!
SamCart integrations for e-mail suppliers are:
- Constant Contact.
The integration is as easy as copying and pasting your API key.
You may need a Zapier integration for email integrations if none of the above email marketing tools fit your needs.
SamCart has actually stepped up its game with membership site integrations. Formerly, only four membership sites were supported. They recently added 3 more. As it stands, membership site integrations are hard for online shopping carts.
SamCart integrates with the following:.
Post Affiliate Pro.
Digital Access Pass.
If you use a platform like Teachable (or any other membership site platform), you can use a Zapier integration.
Marketing Automation Integrations
You can integrate your marketing automation software application, tracking tools, and other sales processing with these native integrations:
SamCart doesn’t provide webinar platform integrations, which is unfortunate considering that numerous digital product owners today use webinars to sell their items online. Zapier can, nevertheless, integrate it with GoToWebinar and WebinarJam.
In some cases the software application world isn’t always sunshine and rainbows. You may run into a snag and require some assistance. Having a good support group behind you is vital.
SamCart uses the list below types of support:
Assist Center Paperwork
Their support short articles are extremely thorough (as they need to be) and consist of video tutorials and/or handy GIF images.
As comprehensive as the short articles are, occasionally you need a little more immediate help.
That’s what the chat or email option is for.
They typically respond within a couple of hours, if not minutes, for live chat.
Anticipate a couple of hours up to 24 hours. Support hours are weekdays from 9am to 5pm ET.
And the last support option they provide is their Facebook group which has 14,000+ members as of 2021.
SamCart, like many online shopping cart business, does not use a direct support phone number.
SamCart Advanced Features
In this area we will cover the sophisticated functions of SamCart: The Dunning System (nicknamed “The Subscription Saver”) and The Affiliate Center.
Dunning is built into SamCart. As its name recommends, a dunning system is designed mostly for people who already have subscription items and desire to maintain or increase customer value.
Subscription-based businesses stress over client churn. Customers might pay for an online subscription for a couple of months, decide to cancel, or for some reason, their charge card stop working.
SamCart makes a complex procedure simpleand fast to set up for its premium users. The dunning system handles saving unsuccessful payment attempts.
Here are a few reasons consumers’ charge card may fail:
Card has been changed
Card has been blocked
Banks have blocked a transaction
Dunning software works with numerous tactics, such as sending e-mail suggestions to clients that their card is about to end.
It’s an automatic process that needs the consumer’s credit card info to be updated after payment attempts fail on subscription payments.
A dunning tool can cost you $100+ on a monthly basis. SamCart has the dunning tool built-in.
The SamCart Affiliate Center
With this center, SamCart used to be miles ahead of other affiliate platforms. However in the meantime, its primary competitor (ThriveCart) is catching up.
In the affiliate management dashboard, you can do the basic things like affiliate commission setup, payout period setup, affiliate signup, affiliate approval, and cookie expiration.
This is where SamCart’s affiliate center shines. It was among the first affiliate systems to permit you to produce affiliate links that send out visitors to any website of your choice and credit affiliates when a prospective client decides to make a purchase.How Do I Track Samcart Purchases With Google Analytics
This works for company owner of large or small companies that want to publish content.
You can set up your affiliate promotion links to send out visitors to a sales page (that’s the default), a webinar registration page, a capture page, or perhaps a YouTube URL, and your affiliates will still receive credit when a sale is made!
The drawback to their affiliate dashboard is that there are no affiliate tracking IDs for affiliates (this isn’t a must, but it’s a nice-to-have).
SamCart’s affiliate program feature does not have ThriveCart’s functionality.
ThriveCart also now has the ability to credit affiliates commissions based on any URL, and they let affiliates include custom affiliate tracking IDs to their links so they understand precisely where their sales are originating from.How Do I Track Samcart Purchases With Google Analytics
Pros and Cons
- User-friendly platform to offer digital or physical products online
Fantastic checkout experience
Sales funnel functions: One-click checkout popups, order bumps, and upsells to increase order value.
Advanced data like lifetime value.
Easy to produce discount coupon codes (% or $ off).
Payment models: one-time, subscriptions (control product payment frequency), payment plans, trials.
Landing page A/B split testing.
Knowledge base with training resources.
Checkout page cart abandonment capabilities.
Built-in Dunning System attempts to upgrade your customer’s payment information for product/service renewals.
Drag and Drop Editor for checkout pages (move products such as a sales video anywhere you want).
- Just supports Stripe and PayPal.
Regular monthly pricing starting at $49 each month.
No digital sales tax calculation integrated in
The affiliate system doesn’t have tracking IDs that affiliates can use.
So, how much does SamCart cost?
SamCart uses 4 monthly pricing plans.
$ 49/month for the Launch Plan
$ 99/month for the Grow Plan
$ 199/month for the Scale Plan
$ 399/month for the Enterprise Plan
The SamCart Launch Plan is suitable for online business owners who wish to launch their very first digital or physical item. It is not appropriate for subscription entrepreneur or those who want the one-click upsell or payment plan functions. These features are unlocked in the Grow and Scale plans.
SamCart Grow Plan uses what Launch Plan does not. It includes features like client management, subscription fee suggestions, advanced subscription cancelations, upsell functions and more.
The SamCart Scale Plan contains the advanced functions of SamCart. It includes all the functions readily available in the Launch and Grow plan, in addition to the integrated dunning tool, Affiliate Center, cart abandonment, built-in A B testing, CRM integrations, webhooks, and priority e-mail and chat support.
The SamCart Enterprise Plan is for big businesses. This plan supplies you with a dedicated account supervisor, integration setup and whatever you require to get started quickly,
Keep in mind: SamCart has upgraded its pricing page and altered the names of the plans (originally called Basic Plan, Pro Plan, & Premium Plan).
Every SamCart pricing plan has a complimentary trial option and a money-back guarantee.How Do I Track Samcart Purchases With Google Analytics
Is it the best choice for you?
Let us learn if SamCart is the ideal shopping cart solution for you prior to you begin a 14-day complimentary trial.
- You want a drag and drop shopping cart platform
- At the end of 2019, SamCart upgraded their platform to be able to set up page design templates with their brand new drag and drop editor. If you’re searching for a WYSIWYG, you can’t go wrong here!
- You have a subscription-based business
- The Scale Plan is worth it if you have a subscription item, because of their reminder system. Make the most of the 14 day totally free trial if you need to.
- You are offering your affiliates with various types of tracking links to help them promote your items.
- SamCart’s affiliate feature is perfect for product owners with existing material that drives leads to their products.
Not Recommended IF:
- You want to include another regular monthly subscription charge
- SamCart’s pricing options are excellent, however compared to ThriveCart, which can do the majority of what SamCart’s Grow and Scale plan can do, I would recommend paying a one-time $495 (review link) for ThriveCart if you wish to avoid the month-to-month charge.
- You want your affiliates to understand where their sales are coming from
- As I said earlier, if you want your affiliates to assist you promote your product( s), SamCart works, but you won’t have the ability to provide them with tracking functions if you work with SamCart’s affiliate platform.
Although SamCart is pricey per month, no one can deny that it is a powerful platform for any online marketer (especially the Scale Plan).How Do I Track Samcart Purchases With Google Analytics
Aside from the innovative features, the user friendly interface (and new drag-and-drop editor) lets you create stunning checkout pages that set you apart from your competitors. How Do I Track Samcart Purchases With Google Analytics
SamCart is not without competition, nevertheless. ThriveCart matches them in the checkout page software application space (they likewise have a drag and drop cart page builder) with a one-time payment.
After using both platforms, I would recommend SamCart’s Scale Plan for $199 each month and ThriveCart instead of SamCart’s Launch or Grow Plan.
Bottom line, SamCart, because the totally free trial lasts 14 days, you can see if it’s a good fit for your online business!